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Success 2017-10-31T01:04:01+00:00

Effective online marketing

If you want a practical lesson in successful online marketing for local business, then head on over to Companion Animal Vet Hospital’s website and social media channels. Here you will find the handy work of Principal Veterinarian Matthew Young, owner of CAVH and architect of this comprehensive and effective online marketing strategy.

CAVH logo animated by Atmosphere Productions

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. The key word here is “valuable.” – Josh Steimle – Forbes.com

It’s all about video

As with all successful online marketers, Matt has “seen the light” when it comes to online video content. Utilising Facebook Live for a weekly “#AskTheVet” Q&A session, creating Instagram stories for breaking events like emergency pet surgery, as well as creating a professionally produced topical weekly content.

Video will make up 82% of all consumer Internet traffic by 2021, up from 73% in 2016 – cisco.com

Enter Atmosphere Productions

This is where we enter the story, Atmosphere Productions® have been engaged to create the professionally produced video content.

Every week, Companion Animal Vet Hospital releases a new education based video around a single topic that is part of a monthly theme. For example, the monthly theme of “Kittens” was made up of the following 6 videos;

Facebook video posts have 135% greater organic reach than photo posts – socialbakers.com

Facebook Advertising

And it’s not just content marketing videos, we also produce highly effective online video ads.

How much would you pay for a qualified business lead? How does 20cents sound? Well, that’s the current conversion rate of Matt’s Dog Birthday Club promotion.

YouTube is the 2nd largest search engine on the internet & it’s owned by the largest (Google)

Getting value from the content

Atmosphere Productions believe in giving you the most value possible, that’s why we plan all content to be available and relevant for the different online video platforms. We’ll shoot different intros & outros for Facebook and YouTube and we even create cut-down versions for Instagram.

Getting value from the content

Atmosphere Productions believe in giving you the most value possible, that’s why we plan all content to be available and relevant for the different online video platforms. We’ll shoot different intros & outros for Facebook and YouTube and we even create cut-down versions for Instagram.

So, what about the results?